Elasticity™ & Contract ROI for Smarter Access Decisions
Price, payer response, access restrictions, rebate expectations, and net revenue are all connected. Elasticity™ helps teams model pricing sensitivity and access tradeoffs, while Contract ROI helps evaluate rebate strategy, payer agreement performance, and financial impact. Together, they help market access teams evaluate pricing and contracting decisions as connected access and revenue levers.
Built within MAVA®, these modules support pricing sensitivity analysis, scenario planning, contract performance evaluation, and access strategy optimization.
Pricing and Contracting Questions These Modules Can Help Answer
Elasticity™ and Contract ROI are designed for teams evaluating pricing, contracting, rebate strategy, and access tradeoffs.
Evaluate how price changes may influence payer response, access, and utilization.
Understand how different pricing and contracting scenarios may affect coverage, restrictions, and patient access.
Payer Segment Impact
Assess how strategies may perform across payer types, channels, and market segments.
Evaluate rebate structures and discount strategies in relation to access and financial outcomes.
Contract Performance
Analyze whether payer agreements are delivering the expected access, utilization, and financial outcomes.
Optimization Opportunities
Identify risks, underperforming agreements, and opportunities to refine pricing or contracting strategy.
Model Pricing Scenarios and Access Tradeoffs
Pressure-test price sensitivity and access impact
Elasticity™ helps teams evaluate how pricing decisions may influence access, utilization, payer response, and market performance. The module supports scenario-based planning so teams can better understand pricing sensitivity and align pricing strategy with market access objectives.
Capabilities:
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Evaluate pricing sensitivity and payer response
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Model access and utilization tradeoffs
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Support launch and post-launch pricing strategy
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Evaluate Contract Performance and Rebate Strategy
Evaluate rebate strategy and contract performance
Contract ROI helps teams assess how payer agreements, rebate structures, and discount strategies influence access, utilization, and financial performance. The module supports both strategic planning and ongoing optimization of contracting decisions.
Capabilities:
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Assess payer agreement performance
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Evaluate rebate and discount strategies
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Identify optimization opportunities over time
